Privacy Notice

Privacy Notice

We inform the operator of the online store about the handling of personal data performed by Magenta Shop s.r.o.. In accordance with the general data protection decree and the applicable data protection legislation.

Please read our privacy statement carefully. If you have any questions or comments about our privacy policy, please contact us at

1. Name and contact details of the controller


Registered Office (and official place of raising claims): Hlavná 11/23, 917 01 Trnava, Slovakia

Phone: +421 911367656


Represented by:

Gabriela Német (managing director)



2. Contact details of the Data Protection Officer

Gabriela Német (managing director)

Phone: +421 908570958


3. Purposes, legal bases and legitimate interests of the data controller, as recorded by the controller and the third party, and categories of recipients

 3.1. Invoke websites / applications

 3.1.1. Log files

Each time you access our website / applications, the specific web browser of your particular terminal sends data to the server of our tomorrow / application and temporarily in the form of log files. Log files are stored. The data sets saved at this time, which are saved until the automatic deletion, contain the following data: Date and time of the call, name of the called page, IP address of the requesting device, referring URL (arrival URL from which you came to our site), amount of data transmitted, loading time and product and version information for the browser you are using, and your access provider.

 Our legitimate interest stems from the following:

· Guaranteeing a smooth connection, 

· Ensuring the comfortable use of our website / application,

· Evaluate system security and stability. 

It is not possible to infer directly from the data about you and we do not allow this. The data is saved and automatically deleted after the said goals are achieved. The relevant deadline for cancellation is subject to the condition of necessity.


3.1.2 Cookies, tracking, social media plug-ins

Our website / application is called uses cookies, tracking tools, targeting procedures and social media plugins. The exact procedures individually and how to use your data are explained below.

3.2. Justification, performance and / or termination of the contract

 3.2.1. Data management when concluding a contract

 If you register on our website / in an application and / or enter into an additional contract with us, we will process the data necessary to enter into, perform or terminate the contract. These include:

· First name, surname

· Billing and shipping address

· E-mail address 

· Billing and payment information

·  Date of birth 

· Phone number

 The legal basis for this is that you provide the data on the basis of the specific contractual relationship between us (eg managing your customer / user account, managing your sales contract, delivering products). In the case of purchases made through our website / application, we are required by law to send an e-order confirmation message in order to manage your e-mail address.

If your data is not used for advertising purposes, the data collected for the execution of the contract shall be collected for the duration of the contract, as well as for legal or non-legal purposes. stored until the expiration of any contractual warranty and guarantee rights. Upon expiration of this period, we will retain the necessary information arising from the contractual relationship for a period laid down by law. The re-processing of the data during this time will only take place in the event of a possible tax inspection.

The following data processing is required for the execution of purchase agreements on our websites / applications:

We will transfer your payment details to the payment service provider Six Payment Services S.A,, 10 rue Gabriel Lippmann, 3565 Munsbach, Luxemburg. The scope of data transferred by the controller: billing name, billing address, e-mail.

3.2.2. Use of data to prevent fraud

 The data you provide for an order can also be used to verify that it is not an unusual order (e.g., ordering multiple items at the same address from different customer accounts at the same time). The use of such controls is primarily in our legitimate interest to prevent abuse of orders and other crimes. 

3.2.3. Transfer of data to a carrier

We will provide your delivery address to the logistics or delivery company we commission. In order to ensure that the goods are delivered to your home in accordance with your wishes, we will provide your billing name, e-mail address, shipping address and telephone number to the logistics or delivery company carrying out the delivery, if necessary. These companies will contact you immediately prior to home delivery to discuss the details of home delivery and / or to announce home delivery. Our main logistics service provider partner is:

GLS General Logistics Systems Slovakia s.r.o., Budča 1039, 962 33 BUDČA, SLOVAKIA

3.3. Data management for advertising purposes

3.3.1. Postal advertising

 We have a legitimate interest in the use of your data for marketing purposes. For the purposes of our own marketing purposes and the marketing purposes of third parties, we process the following data: first name, last name, postal address, possibly year of birth.

In addition, we reserve the right to store additional data about you in addition to the aforementioned data, in accordance with legal requirements, for our own marketing purposes and for the marketing purposes of third parties. With this, we strive to ensure that only the advertisements you are interested in really reach you and that you are not burdened with unnecessary advertisements. The data stored for this purpose will not be passed on to third parties. The Magenta webshop will also use the data obtained about you under pseudonymous or anonymised if you use this anonymized or anonymous data for your own marketing purposes or for the marketing purposes of third parties (advertisers).

Data used anonymously or anonymously may also be used to deliver personalized advertisements to you online by directing advertisements by a third-party advertising service and / or agency. 

Note on the right of withdrawal

You may prohibit the future use of your personal data for these marketing purposes at any time, free of charge, by sending an e-mail to In the event of a ban, your data will no longer be blocked for data management purposes for marketing purposes. In exceptional cases, you may still receive promotional material after receiving your temporary prohibition statement. This is due to the need for a transitional period for data processing for technical reasons and does not mean that your prohibition statement has not been enforced.

3.3.2. Newsletter

 You can subscribe to our newsletters on our websites / applications. We use double opt-in (DOI) confirmation to prevent an error in entering the email address. In this method, we'll send you a confirmation link to the email address you provided, after you provided your email address in the sign-up box and your consent to send us your newsletter. You must click this link in order for your email address to be added to our newsletter distribution list.

Note on the right of withdrawal

You can withdraw your consent at any time with future validity by sending a letter to or by unsubscribing at the bottom of the newsletters.

3.3.3. Product recommendation by e-mail

 As an existing customer of our online store, you will receive regular product recommendations from us via email. We will send you these even if you have not subscribed to any of our newsletters. To do this, we use the email address you provide during your purchase to advertise our products and services that are similar to those you received from an order you placed with us in the past. 

Notice on the right to prohibit

 You may disable our product recommendations at any time in the future, without any additional charges in addition to the basic tariff, by sending a notice or by using the option at the end of the e-mail containing the product recommendation.

3.3.4. sweepstakes

If you register for one of the prize games organized by the Magenta Shop s.r.o. we will use the information you provide at the time of registration to execute the participation agreement, in particular to notify you of prizes and, where appropriate, to advertise our offers and / or prize partners. Detailed information can be found in the conditions for participation in the sweepstakes. 

3.4. Online appearance and website optimization

 3.4.1 Cookies - General Information

3.4.1 Cookies - General Information

 We use cookies on each page to make our website more attractive, to use certain features and to compile statistics on the use of the website. Cookies are small text files that are automatically created by browsers and saved by your terminal device (laptop, tablet, smartphone, etc.) when you visit our pages. Cookies do not damage your terminal equipment, do not contain viruses, trojans or other malicious software. Cookies always contain information about the terminal equipment used for that purpose. However, we cannot directly identify you with this.

When the browser session ends, most of the cookies we use (these are called session cookies) are deleted. Thanks to these, we can display your cart on different pages, so you can always see how many items your cart contains and how much you have to pay. Other cookies remain on your computer, allowing us to recognize your computer the next time you visit our website (persistent or session-independent cookies). Primarily, we can create user-friendly, efficient and secure offers. These files allow you to always display information tailored to your interests on the pages you visit.

Of course, by setting your browser properly, you can ensure that no cookies are placed on your terminal at any time. The help function in the menu bar of most web browsers describes how to prevent your web browser from accepting new cookies, how to instruct the browser to do so when a new cookie arrives, and how to delete and further block existing cookies.


These settings can be made as follows:

 Internet Explorer:

 1. From the "Tools" menu, select "Internet Options".

 2. Click the "Privacy" tab.

 3. Here you can select the Internet zone settings. Here you can set whether the browser can accept cookies, if so, which ones and which ones to reject.

 4. Press OK to confirm the settings.


 1. In the "Tools" menu, select "Settings".

 2. Click the "Privacy" tab.

 3. Select "User Defined Settings" from the drop-down menu.

 4. Here you can set whether the system can accept cookies, how long you can store the accepted cookies, and which websites you want to permanently allow or deny the use of cookies.

 5. Press OK to confirm the settings.

 Google Chrome:

1. Click the Chrome menu in the browser icon bar. 

2. Select "Settings". 

3. Click 'Show advanced settings.' 

4. In the "Privacy and Security" area, click "Content Settings."

5. In the "Cookies" menu, you can set the handling of cookies as follows:


o Delete cookies

o Permanent blocking of cookies

o Delete cookies and site data by default when you end your browser session

o Allow cookies for certain websites or domains as an exception


Please note that in this case, you may not be able to use all the features of that site.


3.4.2. Google Analytics

We use Google Analytics, which is operated by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland, "Google") in order to tailor and continuously improve our websites. ) web analytics program. Google Analytics uses text files on a user's computer to analyze how users use your site. cookies. In this context, the system creates pseudonymous user profiles and uses cookies. The use of cookies provides the following information about users' habits regarding the use of the website:


browser type, version,


the operating system used,


referral URL (previously visited page),


computer name (IP address) of the accessing computer,


the date of the server request,

On behalf of the site operator, Google will use this information for the purpose of analyzing your use of the site, compiling reports on website activity for website operators and providing other services relating to website activity on the site. Google Analytics does not associate an IP address from your browser with any other data from Google. You can prevent cookies from being saved at any time by using the appropriate settings in your browser, but in this case you may not be able to use all the features of the website. Additionally, by downloading and installing the browser plug-in available through the following link, you may prevent the cookie-generated information about your use of the website from being recorded and transmitted to Google and the processing of this information (including your IP address) by Google: .com / dlpage / gaoptout? hl = de.


Instead of using the plug-in, especially in the browser of mobile terminals, you can prevent Google Analytics from recording this information by clicking the link below. This method is based on placing an opt-out cookie that prevents your data from being recorded in the future when you visit this site. The cookie saved on your device is valid only in this browser and only on our website. If you delete cookies in this browser, you will need to re-place the negative cookie. To learn more about Google Analytics, visit the following Google website:


3.5. targeting

We use targeting measures to ensure that only ads that are or are likely to be of interest to you appear on your terminal, and that you are not burdened with ads that are of no interest to you.


3.5.1. Onsite targeting

We use cookies on our website to record and evaluate the information we need to optimize the delivery of our ads. This information relates, among other things, to which pages of our sites and applications you have visited. Recording and evaluation is done only under pseudonyms, so it does not allow you to be identified. It is especially important that this information is not combined with your other personal information. With the help of this information, we can display offers on our website that we think you may be interested in based on your previous site usage habits.


3.5.2. Retargeting

We also employ external service providers called. retargeting methods, such as the Irish Facebook Ireland Limited (4 GRAND CANAL SQUARE, GRAND CANAL HARBOR, D2 Dublin, “Facebook”) Pixel procedure. With the help of retargeting, we can create more interesting online offers specifically tailored to you. For example, we can use targeted ads on our partner sites to reach users who have previously been interested in our business and products. We know from various studies that Internet users are more interested in personalized and interest-based ads than ads without any personal relevance. You can disable data collection through Facebook at

The method uses a cookie to generate data about the interests of users named under pseudonyms. With the help of this information, we can display advertisements about our offers on the websites of our partners that are of interest to you. The method does not store personal information directly and does not combine usage profiles with your personal information.

 You can turn off data collection for personalized ads here. The program will then set a cookie that permanently prevents data collection, unless you delete this cookie in your browser specifically or with the "Delete all cookies" function. You can repeat the block at any time.

3.5.3. Google Adwords

 We use remarketing within Google AdWords. With the remarketing feature, we have the ability to display ads tailored to our interests to users of our site on other sites in the Google Display Network (the Google Network itself, so-called "Google ads," or other sites). To do this, we analyze the actions of users of our site, such as which offers they were interested in, so that we can show targeted ads on other sites after we leave our site. To do this, Google has saved a number in the browser of users who visit certain Google services or sites in the Google Display Network. This number, called a “cookie,” records user visits.

You can disable the use of cookies on Google by clicking on the link below and downloading and installing the plug-in available.

For more information about Google's remarketing feature and Google's privacy statement, please visit


3.6. Client account / user account

To ensure maximum convenience, we provide you with the opportunity to permanently store your personal information in a password-protected customer or user account.Creating a client account is voluntary. After creating the client account, no further data entry is required. You can view and edit your saved data at any time in your client account. You only need to open a customer account if you want to place an order through our website / application, as this is essential for the execution of the contract.

To create a customer account, in addition to the information requested during the order, you must also enter a password of your choice. You can log in to your client account with this password and email address. Always handle your personal information very carefully and take care not to fall into the hands of unauthorized persons. Please note that you will still be logged in after you leave our site, unless you are actively logged out. You can delete your client account at any time. However, the viewable data of the customer account will not be deleted even if you have already ordered goods from us. Your data will be automatically deleted after the retention period specified in the commercial and tax law applicable to us. 

3.7. Contact

You have several options to contact us: By email, phone or mail. We will only use the personal information you voluntarily provide to us during your contact to contact you and process your inquiry. 

3.8. Social media plug-ins

We place plug-ins for various social networks on our website in order to increase the awareness of our company. The related marketing objective can be considered as a legitimate interest under the General Data Protection Regulation. Operation in accordance with data protection regulations is the responsibility of the respective service provider. The purpose and scope of the data collection, as well as the further processing and use of the data by the service provider, as well as the related rights and settings of the users to protect privacy, can be found in the data protection policy of the service provider. By actively logging out of social networking sites and deleting cookies, you can prevent social networks from associating the information collected about you with your user account set up on that social network when you visit If you want social networks to associate the information we collect through our online presence directly with your profile, please sign out of the appropriate social networks before visiting our site.

3.8.2. Facebook

Facebook uses additional social plug-ins on this site. These are related to the offers of the Facebook company. When you visit a page that contains such a plug-in, your browser connects to Facebook and the content on the page loads. This way, Facebook can track your presence on the site, even if you don’t actively use the social plug-in feature. If you have a Facebook account, you can use such a social plug-in to share information with your friends. Magenta Shop s.r.o. has no influence on the content of the plug-ins and the transfer of information.

On its websites, Facebook details the scope, types, purposes and further processing of its data. These provide additional information about user rights and privacy settings. Facebook privacy notice is available at


3.9. Purchase

We use your payment details to make payments, for example, when you purchase or use a product or service on Depending on the payment method, the payment information is transferred to a third party (in the case of a bank card payment, eg to the bank card provider).

In addition to the right to withdraw your consent to us, you have the following additional rights, if applicable:

· The right to information about the personal data we hold, in particular for the purposes of data processing, the categories of personal data, the recipients or categories of recipients to whom the personal data have been or will be communicated, for the intended storage period, if the data were not collected from data subjects, all available information on their source,

· The right to correct inaccurate or incorrect data

· The right to delete data stored with us if we do not have to comply with legal or contractual retention periods or other legal obligations regarding further storage,

· The right to restrict data processing if you dispute the accuracy of the data, the data processing is illegal but you object to the deletion of the data, the controller no longer needs personal data for data processing, but you need them legally to file, enforce or defend claims, you have objected to the processing. 

· The right to data portability ie the right to receive personal data provided to us in a structured, widely used, machine-readable format and to transfer this data to another controller

· The right to lodge a complaint with a supervisory authority. In such cases, you can usually contact the supervisory authority of your usual place of residence or work or the registered office of our company.

You can enforce your rights against us mentioned above at 

5.2. Right to protest

 You have the right to object to the processing on grounds relating to your own situation.

The existing general right of objection applies to all data processing purposes. Contrary to the right to object specifically to the processing of data for advertising purposes, we are only obliged to enforce such a general right to object if you give us overriding reasons (such as a possible risk to life or health).


5.3. Right of withdrawal

 If we process data with your consent, you may withdraw your consent at any time. Withdrawal of consent shall not affect the lawfulness of the data processing prior to withdrawal.


Nedeľa, Pondelok, Utorok, Streda, Štvrtok, Piatok, Sobota
Január, Február, Marec, Apríl, Máj, Jún, Júl, August, September, Október, November, December
Nie je k dispozícii dostatok položiek. Zostáva už len [max] kusov.

Zvoľte menu